Back in 2005, when BlackBerry brought instant messaging to the mobile phone, the company was just entering its boom times. While the iPhone was still a gleam in Steve Jobs’s eye, BlackBerry’s innovations ensured its smartphone was one of Canada’s biggest exports. Six years later, in the summer of 2011, as violence engulfed London and spread to Birmingham, Nottingham, Liverpool and Manchester, so effective was BlackBerry Messenger (BBM) at mobilizing the rioters that politicians called for the service to be temporarily shut down. But two years later, it is the users themselves who are pulling the plug. As demand for BlackBerry handsets fades, the once noisy BBM grapevine is falling silent. Dozens of alternatives have sprung up to take its place, from Facebook’s and Apple’s own-brand instant messaging applications to independent start-ups such as WhatsApp and Kik (which is also Canadian). Free to download and use, they use the internet to swap text messages, pictures, voice clips,’stickers’, and even videos in WhatsApp’s case, between most types of phones. In an attempt to retain its following, BBM has been released on Android and Apple phones. Despite the competition, the response has been overwhelming, with an announcement that there have been more than 20 million downloads. But, despite the initial interest, many believe BBM’s wider release will do