solution that will make people less ill, and happier and better at what they do.” There would probably be fewer accidents as drivers would be more alert, he says. It could spell the end of rush hour as people stagger their work and school-run times. A later start to the day for many, says Kelley, “is something that would benefit everyone, particularly families. Parents go and try to wake up teenagers who are waking up three hours too early. It creates tensions for everybody.” So, what time does Kelley start work? “I am 67 so that means I’m back to being ten years old and I get up just after six. I wake naturally.” And, yes, he says he finds the start of his working day much easier now than he did when he was younger.