for sale. These commodities were of high quality that appealed to the outdoor type of person. The gear ranged from camping equipment, hats, to outdoor clothing. It was very successful in its time. This success came at a great expense though. Four men who portrayed the Marlboro Man died of lung cancer, earning Marlboro cigarettes as the cowboy killer. The Marlboro Man is still popular in some parts of Europe and Japan, where smoking is still in vogue.