The brand and logo of Apple have been named the most valuable in the world – worth nearly $119bn, or more than the entire gross domestic product of Morocco, Ecuador or Oman. The Silicon Valley firm, already the world’s biggest company – with a stock market valuation of $591bn – has seen its brand value increase by 21% in 12 months, according to the closely followed Interbrand Best Global Brands annual report. Apple, which is recognized the world over by its simple “Apple with a bite missing” emblem, led a surge of technology companies in the 2014 report, which has pushed more traditionally valuable brands – such as Coca-Cola, McDonald’s and Gillette – down the table. Google’s brand value rose by 15% to $107bn to take second place, followed by Coca-Cola, up 3% to $81.5bn, IBM ($72.2bn) and Microsoft ($45.5bn). Facebook is the biggest riser in the chart, increasing its brand value by 86% to $14.3bn and taking 29th place in the table, ahead of longstanding global corporate names such as Volkswagen, Kellogg’s and Ford. Jez Frampton, chief executive of Interbrand, which is part of global advertising group Omnicom, said: “Benefitting immensely from the rise of digital and, later, mobile technology, savvy brands like Apple grew stronger. New category- killers like Google, Amazon and Facebook have reset customer expectations and significantly raised the