encounter a piece of journalism or an item of breaking news via Facebook or other social media, and most of those encounters will be on mobiles. Users might never have to leave the site to get their news: Instant Articles will see stories run within Facebook. It allows news companies to sell ads around their articles, gaining them 100% of that revenue, while Facebook can also sell ads around that article, with 70% of the revenue from the social network’s advertising also going to the news companies. Facebook has also changed the ways journalists write stories. It is a resource many reporters cannot now live without. For better or (often) worse, it is a directory to find, contact and glean information for almost any ordinary person, who might suddenly find themselves at the centre of the day’s biggest news story. Facebook has its own newswire, sharing the most useful user reaction to breaking stories, including pictures and videos. 6 Users are changing Facebook It used to be a site to get students connected, with only elite US universities allowed access. In 2014, a decade after its launch, 56% of internet users aged 65 and older have a Facebook account. And 39% are connected to people they have never met in person. Groups have given way to pages, writing on each other’s walls is passé and carefully curated albums have given way to instant mobile uploads. More than