complaints for hundreds of their friends to see or even on the page where all loyal fans of the brand have been carefully cultivated. And an injustice can go viral. 4 Facebook has been the tool to organize revolutions Though the Arab Spring was dubbed the Twitter revolution, organizing demonstrations and direct action has been revolutionized by Facebook. Manchester University’s Olga Onuch found Facebook had been the key medium for reaching half of all the Euromaidan protesters in Ukraine. Facebook posts signalled the start of the Maidan protests during the hours after it was announced that Ukraine would not sign a free trade and association agreement with the EU, Onuch found. The posts organized live action, not just online anger. Mustafa Nayyem, the Ukraine activist, posted: “If you really want to do something, don’t just 'like' this post. Let’s meet near the monument to independence in the middle of the Maidan.” Many of those interviewed in Onuch’s research said they relied on Facebook for the truth about what was happening – unable to trust traditional media. 5 Facebook makes news, breaks news and decides what is news Roughly 71% of 18- to 24-year-olds say the internet is their main news source and 63% of users overall, according to the Pew Research Center. About a third of Facebook users post about politics and government. Most people will first