reality by 2018. However, Northumberland faces competition. Galloway Forest Park in Scotland also has Dark Sky Park status. Since Exmoor was designated Europe’s first International Dark Sky Reserve – one notch below Dark Sky Park – in 2011, a range of local businesses offering stargazing breaks and safaris has sprung up. The UK will have to go some way to eclipse northern Chile, which boasts more than a dozen tourist observatories and has some of the clearest skies in the world. The Teide National Park in Tenerife is also becoming a major astrotourism destination. So, what is driving the desire to look upwards? The media have helped. TV presenters like Brian Cox have attracted a new generation of stargazers. “Brian Cox has made astronomy accessible,” says Wise. “It’s no longer seen as the province of professors in studies with brass telescopes.” Technology has also played a part. Apps such as Stellarium now turn smartphones into pocket-size planetariums. Ultimately, though, Fildes believes people are starting to appreciate what lies above. “If you had to build a visitor attraction from scratch, what could be better than the universe?”