Sevenword

Brazils latest funk sensation, Anitta, has won millions of fans by taking the favela sound into the mainstream, but she is at the centre of a debate about skin colour. Anti-discrimination campaigners and social commentators say the music industrys fastest rising star has had to sacrifice her blackness to make it into the predominantly white middle- class market. The controversy was prompted by the publication of then-and-now photographs that show a dramatic lightening of Anittas skin tone since she signed a deal with Warner. In the first, when she was relatively unknown, she looked darker. In the seconda marketing shot after she became famousshe seems paler. Whether this was the result of whitening products and cosmetic surgery ormore likelyPhotoshop tweaks, the contrast has rekindled discussion about whether you need to be pale to get ahead in Brazil. Jarid Arraes, a psychology student and blogger, wrote a post criticizing the latent discrimination in media and marketing that she felt Anittas image change represented. “People refuse to accept that they are racist and they think they live in a multiracial democracy, but the statistics show that is far from the case. The whitening shows us a profoundly intolerant society that doesnt support diversity. White is the image of the rich, the nice, the successful, the good, while people see

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July 2026