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board. Vienna has long been overlooked by British weekend city break tourists, who instead flock to Barcelona or Berlin and tend to think of Austria as somewhere for skiing, lakes and mountains. But, after an increase in budget flights from regional British cities such as Manchester and Edinburgh, Vienna is fast catching up as a popular destination. In 2015, there were 588,000 British visitors to Vienna, up 18% on the year before. The flow is both ways; Eichtinger said London has become the number one city destination for Austrian visitors. “Vienna has ranked top in the last seven published rankings,” said Mercer. “It scores highly in a number of categories; it provides a safe and stable environment to live in, a high level of public utilities and transport facilities and good recreational facilities.” The European migrant crisis, which has seen large numbers of refugees and asylum seekers pass through Vienna en route to Germany, has had little impact on the city of nearly 1.8 million people, said Eichtinger. “We have managed to accommodate 90,000 refugees in Austria but the numbers have slowed in recent months.” London has never been in the quality-of-life top ten, says Mercer, damaged by its poor scores for air pollution, traffic congestion and climate. After London, Edinburgh is the next-ranking British city, in 46th place. Paris has suffered the biggest

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August 2026