fewer and fewer high-end collections with high prices coming out,” says Hall, a Los Angeles marketing manager. “Now we have Norma Kamali at Walmart, Vera Wang and Dana Buchman at Kohl’s, and the annual H&M designers. It makes fashion so much more accessible to consumers.” And as fashion focuses on getting more bang for the buck, shoppers are on the hunt for versatile clothing items that have a long shelf life. “We all just got a little wiser and started exercising the power of the purse,” Hall states. “We are shopping smarter. The new differentiator is value along with the best price.” Lovell agrees. “I believe from a consumer point of view, they are looking for pieces to add to their wardrobes that will take them further and have more staying power,” she offers. “Classic pieces have been trending well.” To keep them looking up-to-date, many designers just give them a slightly newer spin. “Pieces such as the basic cardigan are receiving a face-lift with added bobbles and trimmings and simple touches in updating the buttons, or the cut,” Lovell comments. “This is an example of a classic piece that women can wear and depend on year round. I see customers buying these pieces that they can get more wear out of.” Classic items aren’t the only things popular in the down economy. Many thrift stores are seeing a boost in sales. According to a member