The problem with Google Glasses, says Takahito Iguchi, is that they’re not cool. He has a point. There’s already a website dedicated to people wearing them looking either ridiculous or smug or, more often, both. It possibly wasn’t Google’s smartest move to release the first 10,000 pairs to software developers rather than, say, supermodels or Scarlett Johansson. Search Google Images and one of the first hits is a picture of a large, naked man wearing them in the shower. And it’s this that Iguchi, a Japanese entrepreneur, hopes may be Google’s Achilles’ heel. He is launching a competitor that is a bit more stylized. A bit more Blade Runner. A bit more Japanese. Iguchi’s augmented reality glasses, which aren’t really glasses so much as a single piece of metal with a camera and a micro-projector, are called Telepathy One, and, after unveiling them at the South by Southwest festival in Austin, Texas, they have attracted $5m of venture capital. Like Glass, Telepathy One is due to launch in 2014. It’s a stripped-down, simplified version of Google Glass. Whereas Glass is, he says, “an egotistical device” with a range of uses – you can surf the net, read emails, take photographs, do unspecified things with as yet unspecified apps – Telepathy will be “more of a communication device”. Connected via Bluetooth to your phone, it will focus on real- time