injured.” Worldwide, in 2012, there were 80 attacks by sharks. Seven of the attacks were fatal. This is compared to nearly 100 million sharks killed by humans each year. RSPCA Australia says it believes the cull is wrong. “There is no evidence that the increase in attacks is a result of increasing shark numbers. We think it is the result of a changing population and changing human behaviour; that is, there are more people in the water,” it said. Richard Branson said the idea was not working. “I’m sure one of the reasons Western Australia Premier, Colin Barnett, did it was because he was thinking it would encourage tourism. It’s going to do the opposite, I think. You’re advertising a problem that doesn’t exist in a big way and you’re going to stop people from wanting to come to Perth and your beautiful countryside around it. All you’re going to achieve, I think, is to worry people.”