content is 4.6%. “Women opt for a glass of wine because they don’t know what beer is all about; they don’t know what to order,” says Carlsson. “We open up new worlds to them.” “I used not to like stout but, back then, I only drank Pripps [a light, Swedish lager],” says Singerer, 38. “Guinness tastes like water to me now. There are imperial stouts that are like drinking biscotti dipped in espresso.” The women are part of a brewing explosion in Sweden, which is developing a passion for “craft” ales, bottled and on draught. The standard stor stark (large strong) lager is now “almost extinct” in Gothenburg, the women say, as pubs and bars replace the big brands with a choice of specialist beers. “All the girls are different – there is no typical woman beer-lover. Anyone can do it,” says Emma Henriksson, 22, a group member who works in a garden equipment company. “Every pub wants to learn how to reach women,” adds Singerer. “And Elin has found the way. It’s awesome. We feel so proud.”