find a market. FemAle’s approach is different, with women- only tastings that allow potential customers to experiment with flavours and styles of beer that they may not normally try. This education process is the way to “get more girls into the beer world”, the group says. “Bring your mother, sister, girlfriend, aunt and grandmother so we can all learn more about beer.” The idea for FemAle arose after the women kept bumping into each other at beer festivals. We Can Do It was the brainchild of Felicia Nordström, a bar worker who says she was fed up with bearded beer snobs telling her: “What do you know about beer, sweetie?” She approached FemAle and they teamed up with Ocean, a local independent micro-brewery. One weekend they concocted the recipe and the next they brewed 1,600 litres. “This is not a beer that is aimed at women – it’s our hoppiest brew,” says Thomas Bingebo, the head brewer at Ocean. “When the big breweries target women, it usually fails. This is something completely different.” The first batch of We Can Do It was sold out almost before it was brewed. FemAle has already been approached by other breweries asking if they can brew new beers with them. We Can Do It uses three malts – Maris Otter, Amber and a Thomas Fawcett wheat malt – and the hop varieties Galaxy and Cascade. Its IBU, or bitterness level, is 65 and its alcohol