After being told for the umpteenth time that the beer she wanted would be “too dark and too strong for you, love – have something sweeter”, Rebecka Singerer had had enough. “No, I don’t want a fruit beer. Women can drink whatever we want,” she says. Now Singerer, a childminder, has joined FemAle, a group of like-minded drinkers in Gothenburg, to launch Sweden’s first beer made by women. We Can Do It, a bottled pale ale, has just gone on sale in stores across Sweden. Its label is a take on Rosie the Riveter, the creation of a US Second World War propaganda campaign that went on to become a symbol of women’s power in the workplace. The group’s founder is Elin Carlsson, 25, who paints cars at the Volvo factory outside the city. “We Can Do It is not a female beer but a beer brewed by women that anyone can drink,” she says. “It’s nothing to do with feminism; it’s about equality – we wanted to show we can do it.” FemAle is up against decades of prejudice in the beer world. In an irony not lost on FemAle, Carlsberg and other big brewers have spent millions in recent years trying to sell beer to women, attempting to “pink it and shrink it” to appeal to perceived feminine tastes. Carlsberg’s Eve and Copenhagen offerings, Foster’s Radler and Coors’s Animée were among lighter, flavoured and even “bloat-resistant” beers that failed to