mostly rely on the promise of freebies to incentivize their workers. “Marketforce shoppers typically get a couple of pounds for a visit as a token gesture for their time and effort,” says Boydell. “At the most, we’ll pay £15 to £25 plus reimbursement for, say, a meal for two or a hotel stay. We don’t directly employ any shoppers so we don’t have to pay them the minimum wage.” “I’d go on a cruise for nothing,” says Laura. “But I think mystery shopping companies that pay you a nominal fee to travel to a restaurant and eat a meal are exploiting people. I won’t touch those jobs anymore.” There are plenty of people, however, that would. Hannah, a 41-year-old City lawyer, has conducted nearly 500 visits for the Mystery Dining Company in her spare time without receiving remuneration or travel expenses. As a prestigious “platinum diner”, she is regularly hand-picked by the Mystery Dining Company to carry out their most exclusive assignments, enjoying £200 meals at Michelin-starred Mayfair restaurants, five-star hospitality at Ascot and overnight stays at boutique hotels. But there’s no such thing as a free lunch, even if you work for a mystery dining company. Hannah says she typically spends two to four hours after each visit writing detailed reports on everything from the quality of the food to specific interactions with staff, whom she always