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They are also reimbursed for their petrol and hotel stays, and compensated for their car depreciation (the shoppers can be expected to drive as many as 20,000 miles a year). Meanwhile, video mystery shoppers, who film their visits with a hidden camera planted in a buttonhole or handbag, can earn even more – around £300 a day. Shoppers are usually repaid any money they spend in the stores and may also be allowed to keep the products they buy. “I’m typically given between £5 and £20 to spend at each store, to assess the service I receive at the till,” says Laura, a 50-year-old mystery shopper from Devon, who has been paid to visit around 7,000 shops since 2001. The purchase usually has to be related to a service or a type of product that the retailer wants her to check. “I’m always given a scenario, such as buying something from a specific department or a new product range, but, within that framework, I can often buy whatever I want – and keep it.” Like most full-time mystery shoppers, Laura is self-employed, taking jobs from ABa and other mystery shopping companies as and when they come up. Her income is typically £30,000 to £40,000 a year and that doesn’t include all the freebies she gets on the job. “With the perks, it’s enough to live on. But I don’t do it because I love shopping. In fact, I hate shopping now. When I’m not working, it pains

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