their talents to the world. South African fashion artist Steve Mandy agrees. He says that events like this help participants boost their profile both internationally and at home. You can meet some really important people here and I have already met some great people here that I think I 'll do business with, says Durban-based Mandy, known for hand-painting on dresses and t-shirts. The other thing is the spin-off in terms of your own image, in terms of our audience back in South Africa -- the fact that you can say that you did African Fashion Week it promotes you and helps your product to gain integrity. Looking ahead, Ademiluyi says the goal is to hold the event twice a year and also establish a supply platform that would make the designerscreations more accessible to the world. For a lot of them, after Africa Fashion Week, that's it, she says. The clients do n't know where to get their brand, so we hope to support the designers a lot more by opening up a distribution outlet.