says the continent's fashion today represents a fusion of contemporary and African designs awash with a lot of vibrant colors and tribal trends. Amongst those giving a modern twist to traditional styles is Nigerian designer Fashola Olayinka with her Lagos-based label MOOFA Designs. Her latest collection, Ashake is celebrating the very powerful and strong women who turn heads wherever they go to. That's basically what's the collection is about, says Olayinka, who started the label about four years ago. Women who are very feminine and sexy. The young designer says that despite the existing challenges, such as frequent power cuts, it's very exciting being part of Nigeria's fashion scene right now. We work hard and we party hard, so it's been really fun and it's a growing process in Nigeria, she says. Nigerians like to dress up and a lot of people in Nigeria are now wearing their own fabrics. Profile boost But despite the growing interest in African designs, Ademiluyi says that many of the continent's promising talents still find it difficult to break into the mainstream international shows. She says that for many of them, the week is a chance to shine on the international stage. A lot of them are talented but they 're struggling, she says. They do n't have support from anywhere, so what we do is we support them -- it's an affordable platform for the designers to showcase