panel recently found that more than 11 percent of American households purchase flavored coffee for home use, making it a $265 million business in the United States. Starbucks Corp. will enter the fray in June when Starbucks Natural Fusions, in vanilla, caramel and cinnamon, arrives at grocery stores. Additionally, Starbucks wants to capture a larger share of the U.S. brewed coffee market by leaning on its VIA Ready Brew line and Seattle's Best coffee brand to increase the number of distribution points. Starbucks acquired its former competitor, Seattle's Best Coffee, seven years ago. We are uniquely positioned to reach into these channels because of the brand equity and trust we build with the customers who come into our stores, Starbucks said in a statement to CNN. Seattle's Best, in part, will take aim against Starbuckstypically lower-priced, quick-service rivals such as McDonald's and Dunkin' Donuts. In a new rebranding effort, Starbucks plans to distribute the Seattle's Best brand in Burger King and Subway restaurants nationwide. McDonald's coffee sales have increased every year since the company first introduced its McCafe line of premium coffee in 2006. In April, McDonald's announced its U.S. comparable sales rose 3.8 percent, citing beverages, including the new McCafe offerings such as Frappes, as a top contributor to that growth. Despite all this, Starbucks CEO Schultz