Widmer, a transgender woman who wrote about trying to find the right bra. Her story is not exactly something the mainstream press would cover. But when we posted her advice to our Tumblr site it became one of the most popular stories. The lesson here is that when we value a narrow range of experiences and perspectives, we do n't just have a media that lack diversity, we actually underestimate our audiences. There are n't just a few types of experiences that matter -- there are countless. CNN: With so many publications going digital only, what made you decide to put out a magazine ? Russell: Our first print issue is a mock tabloid. Starting this week, it is appearing for free in nail salons, newsstands, dentist offices and other not-so-hidden places around NYC. Improving access to media means not just focusing on early adopters. We are spending our resources on building a community of collaborators who can share unique and critical views. CNN: What's been the most interesting experience in launching Interrupt ? Russell: Actually, I think working on the offline Genius Lab. We wanted to build a space where people felt comfortable and genius in their identity. We have two selfie walls because taking a selfie is an innate and obvious way that draws in a lot of young people. We have a You Are a Geniusbar, where people can explore online resources for social services, civic