as valuable as the cash. Graham says it is priceless. Normally, the MND Association gets around 300,000 hits a year on its website. On a single day recently, it had 330,000. “We couldn’t have created this if we’d tried. Charities are all worthwhile causes and I understand even that some people might want to donate to a different one. In 2013, British people gave £62bn to charity – we should be proud of that. It’s fabulous for us to get this windfall. We’ll be sitting down over the next few weeks to work out how to spend it in the best way but, I assure you, every penny will count for good.”