Troyer used milk, again citing environmental reasons. And the challenge has been blamed for causing a water shortage on the Scottish island of Colonsay after its 135 inhabitants picked up on the craze. In Australia, a TV anchorman apologized over his robust “no, thanks” response to being nominated. Lincoln Humphries had said: “Instead of pouring fresh water over your own head and wasting ice, here is a list of charities helping communities in desperate need of money across the world. I’d like to nominate everyone, everywhere, who has more than they need, to donate what they can to the people who need it most … because that is what charity is about, not putting yourself through mild discomfort with a bucket of icy water.” Another criticism has been that small charities won’t be able to cope with the extra cash, but the MND Association rejected this. “Oh, we can cope here,” said Graham. “We fund world-class research into the causes and, ultimately, to find a treatment or cure. We provide care and support for 3,500 people and they need it because this is such a rapidly progressing disease and it’s a costly one to manage. Over 50% die within two years of diagnosis. It’s heartbreaking to see the decline in people we work with over just a few months.” But, for many people with a connection to the disease, the awareness that the challenge has created is