And over the year, the young founder says he’s got to know the boyfriends really well. They’ve even done a delivery to a hospital delivery room. The key, he said, is to remember that his relationship is with the boyfriend. When he first launched his company, he attached tags that said BetterBoyfriend.me to flower bouquets and set off for Dolores Park, a popular lounging spot in the tech- and youth-heavy Mission District. “I looked for couples and gave the bouquet to the girl but that didn’t go down well with the boyfriend. Like, not at all. It made sense, though. It was cool,” he said. “So, I reconsidered and started handing them out to the boyfriends.”