Vyclone, a phone app that encourages audiences to film at concerts and then brings together the footage to create a crowd-sourced video of the event, said that such artists were fighting a losing battle and that filming at concerts enhanced rather than detracted from the experience. “Fans filming is now part of the concert experience – that is a just a fact – so we take that footage that people are filming at concerts through the app, they upload it onto the app, and then it comes back to them mixed together with everybody else who was filming. You end up with really fantastic content,” he said. “Our overall thinking is that filming at concerts adds to the experience, rather than taking away from it and I think, if Kate Bush came round for a cup of tea, we could have a really interesting discussion about this and we might be able to win her round,” he added. “Knowing that people are going to film and want those memories is really important because it is probably going to hit them on the head in the future if they say to everyone they can’t film. You’ve got to embrace it.”