natural extension of their individual brand. They do n't need the money. It's not about greed but it is about making the most of their true value over the short period of their career. Martin helps manage the branding and marketing for Ronaldo's CR7 range, which he says is available in almost 100 countries -- its main markets are in southern Europe, Asia and South America -- as well as online. Ronaldo's luxury trunks cost $36 a pair with the briefs priced at $30 but he also stocks a basic line where trunks are $30 and briefs $17. The core audience -LSB- for the CR7 range -RSB- is football fans who aspire to Ronaldo's look and image, Martin adds. The age range is mainly 18-24 year olds and slightly older. The beauty of Ronaldo is that he cuts across quite a big demographic. The aesthetic allure of Ronaldo, Rodriguez and Beckham is an undeniable factor in why their underwear packs a punch. Beckham stopped traffic as an underwear model for Emporio Armani before collaborating with H&M while the perfectly manicured Ronaldo oozes style on and off the pitch. Rodriguez may still be baby faced but he is already winning awards for his looks, voted the world's sexiest man in 2014 by Spain's People magazine. When this handsome trio launched their underwear collections, they not only appealed to football fans but to their gift buying wives, girlfriends and mothers too. I 'm sure H&M