and Elton John, while electrical chain Currys drafted in Jeff Goldblum for its first ever dedicated Christmas ad. Asda, Lidl and Morrisons also launched their campaigns at the beginning of November. Marc Bolland, chief executive of Marks & Spencer, which also launched its Christmas ad at the beginning of November, said that, in the first week of September, the most searched term on its website was Christmas. Boots, another retailer launching its festive campaign in early November, is going back to a more traditional approach after a critically acclaimed ad in 2014, which featured a family going to great lengths to get together at Christmas.