campaign: “No one should have no one at Christmas”. Profits from three products – a mug, gift tag and card – will go to the charity. “The charity really resonates with people at this time of year and the ad lends itself to thinking about someone who lives on your street that might not see anybody,” said Rachel Swift, head of marketing at John Lewis. The campaign features the Oasis track Half the World Away reinterpreted by little-known Norwegian artist Aurora. The ad cost £1m to make. The moon scenes were shot at the Warner Bros Studios, where the Harry Potter films were made, and the specially built set was created by one of the team behind the latest Star Wars film, The Force Awakens. As in the last few years, John Lewis has drummed up interest in their most recent ad with a teaser campaign on TV and social media using the hashtag #OnTheMoon. There will be a full moon on Christmas Day 2015 – a complete coincidence, according to Swift. In 2014, the retailer also spent £7m on a campaign featuring a realistic animated penguin and a young boy playing together to the tune of John Lennon’s Real Love, sung by British singer-songwriter Tom Odell. It had drummed up 22m views on YouTube by the first week of January, ahead of the 16.6m clocked by Sainsbury’s ad featuring First World War soldiers sharing a bar of chocolate, the UK’s next most popular ad of